Strategic storytelling

I don’t know the name of the guy who delivers my UPS packages. In all this time, I never asked. And he never uses my name, even though he must know it after delivering oodles of packages over the years. I wonder if it’s an unstated rule, not to address recipients by name. On my walks, his brown truck frequently passes me on the street. We enthusiastically wave at each other. He often gives me a thumbs up. We discovered years ago that both our boys were serious tennis players, and, on … [Read more...] about Should You Tell The Truth To Your UPS Person?

I was talking with a woman named Mary after my dramatization of Sally Field’s memoir this past May. As she looked around the room, she bemoaned the fact that their beloved organization was having trouble recruiting new members.   Mary’s not alone. Last year I heard from businesses struggling to convert new prospects, churches seeking to expand their membership, non-profits trying to stay afloat, and people of all ages interviewing for jobs trying to stand out from the crowd.  It’s a … [Read more...] about Missed Opportunities and a Lesson from Toy Story 4