I was talking with a woman named Mary after my dramatization of Sally Field’s memoir this past May. As she looked around the room, she bemoaned the fact that their beloved organization was having trouble recruiting new members.   Mary’s not alone. Last year I heard from businesses struggling to convert new prospects, churches seeking to expand their membership, non-profits trying to stay afloat, and people of all ages interviewing for jobs trying to stand out from the crowd.  It’s a challenge, for sure.  But there is a solution.  A little lesson from Toy Story 4 helps to illustrate the point. * * * My husband and I saw Toy Story 4 in D.C. this past July right toward the end of that streak of sweltering 100+ degree days they had. I was doing a two-day strategic storytelling training for a non-profit headquartered there. I worked while Bill saw the sights. On day three we … [continue reading...] about Missed Opportunities and a Lesson from Toy Story 4